The Chandrayaan-2 will conduct the next level of scientific studies on the Moon, writes T E Narasimhan.

Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.

MTR re-positions its brand to cater early morning to the hungry urban young. It has launched a range of breakfast foods to pave the way for future product and brand transformation.

As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.

Some decades ago, nearly 90 per cent of Nattukottai Chettiars were entrepreneurs; this has dropped to 15 per cent. The community plans to reverse the numbers through know-how, family support, funding and networking.

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.

Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.

Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?

Companies need to provide 90-95 per cent of what Europe, US, Japan, Korea may give and for that, you have to spend this kind of money: Pawan Goenka.

This is the first time a state is asking for PAN card for two-wheelers

Increased truck sales, new models push Leyland's share to 34%, from 30.2% in the same quarter a year before.

Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide.

The surge in deal value is largely due to the $12.9 bn Essar-Rosneft deal

Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.

The space agency lines up GSLV-III and Chandrayan-II in 2017-18.

My NPAs are reducing and recovery is going up. This will help us to augment our revenue, says R Subramaniakumar of IOB.

The man who tastes chocolates for a living has tasted over 2,200 chocolates from different countries in the last two years, says T E Narasimhan.

The man who tastes chocolates for a living has tasted over 2,200 chocolates from different countries in the last two years, says T E Narasimhan.

From being compared to her 'elder sister' in every which way, to winning an election as a legislator, to awaiting the Supreme Court's verdict, the AIADMK leader has several challenges awaiting her.